The first new campaign during the April 2005 to March 2006 contract will be in June for Trooping the Colour stamps. The contract is worth in the region of 拢1m, including media.
Proximity has been the sole agency on Royal Mail's direct and digital business since 2003, on a three-year contract. The stamps work represents its first sales promotion brief from Royal Mail.
Sharon Hefferman, managing partner at Proximity London, said: "The promotional approach will be key in reaching new audiences. We want to increase interest in the hobby among a new audience and a long-term integrated approach is key to realising that vision."
Amanda Close, advertising manager at Royal Mail, said: "We were impressed with Proximity's positive approach and with its vision for stamp collecting in the future."
Billington Cartmell remains on the Royal Mail roster.
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