Royal Mail is using TV presenter and magician Stephen Mulhern to front an integrated campaign promoting stamps commemorating 100 years of the Magic Circle.
The campaign targets families and includes mail, in-store POS, web activity, and a travel pack distributed on Virgin trains over Easter. There is also a data-capture element, with a prize draw to win a trip to Las Vegas, or to a Stephen Mulhern magic show.
Billington Cartmell, part of Royal Mail's sales promotion roster, is handling the integrated campaign.
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