The organisation has added Billington Cartmell to its roster, replacing incumbent Triangle Communications. Claydon Heeley Jones Mason remains on the roster.
Patrick O'Neill, a Royal Mail spokesman, said it intends to spend about £4m on sales promotion over the rest of the year.
Royal Mail plans to launch a sales promotion campaign in October to market its international services to consumers. However, the bulk of the organisation's sales promotion activity has been planned for November and December, when it will promote a competition that will create a millionaire.
The aim of the competition is to encourage consumers to use more first-class stamps. Those who buy 12 stamps will be entered in a draw to win £1m. O'Neill said Royal Mail was still deciding on the mechanics of the promotion.
Last week Royal Mail hired Proximity London to handle its interactive marketing for the next three years. Proximity and sister agency Abbott Mead Vickers BBDO picked up the £40m above- and below-the-line business in June this year, pitching as The Omnicom Consortium.
The appointments follow a review of Royal Mail's 30-strong agency roster. It covers eight marketing disciplines, including direct mail and sales promotion. Royal Mail has cut its marketing budget from £80m in 2002 to £60m for 2003.
All agencies will work together to communicate Royal Mail's image. The overhaul, including the change of name from Consignia back to Royal Mail, aims to stem its £1m-a-day losses.
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