Mini Marvellous was launched in 2003 and supplies childrens' bedroom furniture, toys and games via catalogue and the internet.
Customers are typically ABC1 females with children aged between two and eight, and are interested in gardening, home computing, classical and jazz music, theatre, the arts, foreign travel and current affairs.
The base rental price is £110/1,000 for 0- to 12-month buyers and £100/1,000 for 13- to 24-month buyers.
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