Prospect Swetenhams focuses on new mothers for refreshed data file

LONDON - Data marketing group Prospect Swetenhams has added more than 38,000 24- to 45-year-old expectant and new mothers who shop online to its newly refreshed Blooming Marvellous file.

The file reveals that buyers interested in maternity, baby and children's wear and nursery products are also keen on purchasing many other items.

Karen Grant-Bond, business-to-consumer list manager, said: "Buyers from this upmarket catalogue of maternity, baby and children's wear and nursery products are interested in gardening, home computing, classical/jazz music, theatre and the arts, foreign travel and leisure and current affairs."

The list includes more than 21,000 0- to 12-month age group online buyers and more than 17,844 13- to 24-month online buyers from an affluent family market, many of whom own a detached house, credit cards, two or more cars and private healthcare.

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