Square Foot magazine is supported by such property advertisers as Savills, JLL, Knight Frank, CBRE, Centaline and Ricacorp. The free, fortnightly property magazine has a circulation of 30,000 and is distributed in more than 400 locations around Hong Kong. It focuses on the expatriate and English speaking portion of the Hong Kong market.
The acquisition comes as Square Foot plans to launch squarefoot.com.hk in the coming weeks hosting real estate listings. The acquisition also includes Square Foot's sister company, Primedia, which publishes Inside DB magazine, a community lifestyle magazine.
The REA Group expects the combination of Square Foot and squarefoot.com.hk to form a unique and market leading platform, as the only online and print media of their kind in Hong Kong.
Simon Baker, CEO and managing director of the REA Group, said: "So many people move back and forth between the UK and Hong Kong each year that this acquisition was a natural for us. We now operate a nearly seamless network of property portals in markets with high numbers of UK buyers, including Hong Kong, Italy, France, Australia and New Zealand."
_1.jpg)
.jpg)
