As part of the new ‘Lace Up, Save Lives' campaign, Prop Studios wrapped the iconic Nike Swoosh at the entrance to the store in giant red shoelaces with knots and acrylic tags.
Each of the store's four windows were also decorated with individual displays, the central Regent Street window featuring a large graphic of Didier Drogba with his hands outstretched, holding a 3D cat's cradle of red shoelaces.
Inside the store, Prop Studios installed several large display cubes and three podiums, each supporting a football, shin pads or football boots bound with red shoelaces.
Suspended above these were hundreds of long, red shoelaces with black-and-white photographes attached to them.
In the Boot Room, Prop Studios created a huge white-leather backpanel with shoelaces threaded into it, to form the shape of Africa and the words ‘Lace Up, Save Lives'.
Nike retail experience manager Sharon Beagrie said: "It is by far the best marketing launch that we have done in Nike Town London."
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