The pop-up store, which opened to the public on Wednesday (10 July), was launched to attract basketball enthusiasts and fans of Chicago Bulls player Derrick Rose and give them the chance of winning a pair of his D Roses 3.5 signature trainers.
The prop and set design company was commissioned to convert the space into a sleek black and white box incorporating a ten-foot high shelf around the circumference of the room.
As part of the activity, guests were challenged to jump ten feet - the height of a basketball ring – and take a pair of Adidas trainers in their size off the shelf in 24 seconds.
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