offers bets on the outcome of European lotteries under a UK gambling license. The UK version launched on November 13 last year and claims to offer punters significantly better odds on all bets placed on the lotteries than currently available from other UK betting operators.
Jackpots for MyLotto24 reportedly regularly reach levels in excess of €50m (£37.7m) per draw, and occasionally more than €150m. The company expects to produce the UK's biggest ever jackpot winner, exceeding the £35.4m EuroMillions jackpot won by a British woman earlier this year.
Nick Blunden, managing director of Profero London, said: "We are absolutely thrilled to have won the opportunity to work with a business as exciting as MyLotto24.
"Its growth potential is enormous and we are really looking forward to using our performance media expertise to drive rapid customer growth while simultaneously helping to establish the MyLotto24 brand through our full service digital capabilities."
Tipp24 AG has around a 60% market share in Germany. It also operates in Spain and Italy.
Carsten Frien, managing director of MyLotto24, said: "Profero's full-service credentials, sector expertise, their commitment to www.MyLotto24.co.uk's business model, not to mention the cultural fit between the two businesses, makes us a natural partnership.
"We're confident British punters will welcome the chance to win the huge jackpots on offer and will enjoy the buzz of overseas betting. We're anticipating great demand for the offering and our partnership with Profero will ensure our advertising drive maximises awareness and uptake amongst our prospective customer base."
.jpg)
.jpg)