Procter & Gamble's marketing in the US ends up in the toilet

LONDON - Charmin, the toilet paper brand, has launched a national job search to find five people to work in its branded toilets for a salary of $10,000 each.

Procter & Gamble's marketing in the US ends up in the toilet

The five ‘Charmin Ambassadors' will work in the brand's New York City's Times Square Charmin Restroom between 23 November and 31 December.

Brand owner Procter & Gamble said they will get paid to ‘revel in their own love of the loo'.

It added that it only wants candidates that enjoy going to the bathroom so much that they never want to leave.

The ambassadors will write ‘behind-the-scenes' news for Charmin-branded websites.

Charmin will conduct open auditions at New York City's Hilton Hotel. Judges will be asking candidates to explain why they ‘enjoy to go'.

 

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