The new offering, Icon, represents Primesight’s best 100 backlit sites, which, the company said, is "hand-selected in conjunction with specialists, based on the premium values that are expected of the very best large-format panels".
Sites include 28 locations in London, such as the Blackwall Tunnel approach and Elephant and Castle, seven in Manchester, including London Road, six in Birmingham, including Belgrave Middleway, and locations in all the UK’s major cities.
The sites will all be branded with the Icon logo on Primesight’s chrome-surrounded backlight sites. Scrolling panels will not been included, so advertisers will not share the display with other advertisers.
Nigel Clarkson, Primesight sales and marketing director, said: "Icon is a way of letting premium advertisers have access to our best sites. They will be sold individually on the strength of their offering.
"Advertisers who see their brand on an Icon billboard will be proud of how great their ad looks in the chrome, illuminated, panels."
In August 2009, Titan Outdoor sold its to Primesight in a deal estimated to be worth about £6m.
The portfolio includes 7,900 48-sheets and 700 96-sheets, and makes Primesight the second-largest billboard player in the outdoor market.
The Network Rail revamp is the second investment in the Primesight portfolio this year. In February Primesight announce it was to launch a new premium offering called Icon compromising of its 100 best backlit sites in high-profile city locations.
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