In the show, the Hairy Bikers (Simon King and Dave Myers) revamped the menus for a meals-at-home service for people who have difficulty cooking for themselves, at Elmbridge in Surrey.
Shopper marketing company Saatchi & Saatchi X designed a logo for the meals-on-wheels service to help give the service a clear brand identity, and then Primesight donated space on a poster to raise awareness of the service.
Towards the end of the filming of the programme, the bikers were joined by Primesight bill posters and members of staff to show their support for the campaign.
According to unofficial overnight figures, ‘Hairy Bikers’ Meals on Wheels’ had an average audience of 1.92 million between 9pm and 10pm on BBC Two and BBC HD, an 8.4% share of the available audience, but behind BBC One and ITV1.
The most-watched show during the crucial 9pm-10pm hour was forensic science drama ‘The Body Farm’ on BBC One, with an audience of 4.75 million across the standard and high-definition channel, a 20.9% share of the audience.
‘71 Degrees North’, the reality show which takes celebrities to the Arctic Circle, had an audience of 2.34 million between 9pm and 10pm on ITV1 and ITV1 HD, a 10.3% share of the available audience.
An additional 134,600 watched ‘71 Degrees North’ on ITV1 +1.
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