Press Association adds video wire service

LONDON - The Press Association is adding a video wire service that can be used by broadcasters and online news services to edit in to their own packages.

PA says that the service will be competitively priced and give broadcasters high-quality video without the usual costs.

It previously offered video as edited clips mainly aimed at the digital market, but this is the first time it has offered video as a filed-based wire, read for customers to incorporate in to their own stories.

Regional newspapers are being offered the video wire for free on a trial basis, in a bid to help those with ambitions to become multi-platform businesses.

The Press Association is also offering courses in video editing to help newspapers maximise the value of the service.

Tony Watson, managing director of the Press Association, said: "By adding a UK-wide video service to our text and photos, we firmly establish the Press Association as the news agency for Digital Britain."

The service starts on May 5.

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