Premier Foods "Oxo family" by J Walter Thompson London

Oxo has unveiled its first TV work since the death of its previous campaign's much loved "mum", Lynda Bellingham, in 2014.

Bellingham was the star of the brand's TV work in the 80s and 90s.

In the first ad of the new campaign, the daughter of the family invites her friend ("the most popular girl at school") to dinner. To her shame, her mum is "only" cooking meatballs but, with a little Oxo flair, the meal is a success and the guest posts her approval online.

In "Unexpected guests", the Oxo family pull together to get the house in order for their forgotten-about dinner party.

Credits

Brand director flavourings and seasonings, Premier Foods
Creative agency
Executive creative director
Creative directors
TV producer
Planners (creative agency)
Business director
Board account director
Account director
Account manager
Project manager
Media
Production company
Director
Edit studio
Editor
Sound studio
Sound engineer
Post-production company
Colourist
2D lead
2D assist
Producer