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Premier Foods' gravy brand Bisto has rolled out its first TV ad in six years, by McCann London.

Running from this week (12 October) until March next year, the 60-second spot was directed by Nicolas Jack Davies and produced by Jess Bell through The Sweet Shop Films.

The film takes viewers on a journey through the lifetime of two best friends, with the brand featuring at each major occasion, and ends with the familiar tagline "Aah Bisto".