PPA 2011 Video: Kevin Costello, chief executive, Haymarket, at the PPA Conference 2011

Kevin Costello, chief executive at Haymarket Media Group talks about the company's transition into digital.

Covering Haymarket's "seamless" move to digital and how it's quickly become an integral part of its business, Costello reveals that print is responsible for 58% of Haymarket's group revenue, with the rest made up exhibitions, conferences, data and digital, including online ads, gated high-value content and paid-for video.

Costello also praises the PPA and the benefits of the industry body's unified approach to the issues of the day.

Media Week and Brand Republic are published by Haymarket Business Media.

Video provided by The Peleton.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content