The Unilever-owned food brand, which is awaiting a ruling from the Advertising Standards Authority ASA over its "horn" TV ads following complaints from 193 viewers, is running a game in which players place items on a table balanced on a man's 'horn'. The more items the player manages to balance on the table, the bigger the 'horn' grows.
Pot Noodle's advertising agency, HHCL/Red Cell, which was behind the 'Horn' TV ads, has defended the work, arguing that it is only being screened after the 9pm watershed. However, the digital campaign, developed by glue London, is accessible to all users, including children, at .
Unilever said it had successfully tested the campaign with 16- to 24-year-olds before launching it.
Earlier this month, Nissan was ordered by the ASA to target its online campaigns more carefully after complaints about web ads for its X-Trail model, showing images such as a man about to pour boiling water into his mouth. Even though the ads were not targeted at children, they were considered easily accessible.
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