In the 40-second execution, created by HHCL/Red Cell, a man is seen walking into a bar with a noticeable bulge in his trousers, and his friends accus him of "having the horn".
The man denies it at first but then admits that he does have the horn, at which point he pulls out a real hunting horn from his trousers and blows it loudly.
He then goes away and returns dishevelled but relieved with a bit of Pot Noodle spilt on his clothes. His trousers return to normal after he has had his fill of Pot Noodle.
The ad had been cleared by the BACC for broadcast after the watershed, but the Advertising Standards Authority is now investigating the ad after the complaints.
Pot Noodle is no stranger to controversial advertising, having seen the slogan "The slag of all snacks" banned from all of its advertising.
In January, radio ads for Pot Noodle were also banned from being broadcast before the watershed after complaints that the ads were found to be unsuitable for children to hear.
In another ad in this new television campaign, a man is shown trying to stuff his trouser bulge under his desk with great difficulty, with pens and a computer falling off the desk.
Eventually his boss orders him to take a pile of Pot Noodles, two good-looking assistants, and take 10 days off. "Don't come back until you've done the lot," the boss insists.
A spokesperson from HHCL/Red Cell, the agency which is also behind the Tango campaign, said: "The ad is continuing with Pot Noodle's sense of humour and what the brand does best. It is shown after the 9pm watershed , and is aimed at Pot Noodle's core market of 16- to- 24-year-olds."
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