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The Post Office has launched its first Christmas TV campaign for five years with a 60-second spot featuring the actor Robert Webb. Webb plays the flamboyant "minister of Christmas" and talks about the Post Office’s longer opening hours and money-saving deals in the run-up to Christmas. FCB was hired to create the campaign after the Post Office failed to agree on a strategy with its incumbent, Dare. The work was written by Ali Dickinson, art directed by Jack Walker and directed by David Kerr through Hotspur & Argyle.