The retailer said it wants to reinforce its customer's established brand loyalty and engage with its growing community online in social networking sites, such as Facebook.
, designed by marketing agency Mosaic Brighton, complete with the strapline 'Once bitten, forever smitten', features customer testimonials, and site visitors can choose which region they live in to source retailers selling Porky Whites products.
Drew Griffiths, managing director of Mosaic Brighton, said: "Porky Whites already has a group of dedicated online followers who are fanatical about the brand. We wanted to tap into this with the new strapline and encourage more people to join. The Facebook Appreciation Society will be promoted on the site via a dedicated page."
.jpg)
.jpg)