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A bank cashier snacking on Hula Hoops saves the day during a robbery in the brand's new TV ad.

Part of a £4.5m marketing campaign, the comedic spot focuses on a fixation with eating Hula Hoops off your fingers as well as a desire to get out of things you don’t want to do. Extra scenes from the film will show what happens after the robber is outwitted by the cashier.

It is KP Snacks’ biggest-ever campaign for Hula Hoops and will span TV, social and digital media, and in-store events. Pete Ioulianou and Ollie Agius created the ad at BMB, with direction by Jim Gilchrist through Outsider.