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As part of the relaunch, Playboy.co.uk will add editorial content on issues that interest men, presenting them in a 'lively, interactive format'.

The portal will offer users 10 channels - including Entertainment, Life and Style, The Girls and The Mansion - that reflect the Playboy point of view.  A  for the site, which will launch in December, has also been set up.

'Playboy's iconic brand makes our portal a well-targeted choice for advertisers whose products appeal to men who are interested in living the good life,' said Richard Gale, Playboy UK marketing and sales director.