The campaign is being handled by Chime Communication's promotional and direct marketing agency Gasoline.
Mark Joy, joint managing director of Gasoline, said the campaign includes targeting mainstream men's magazines with direct response marketing, aimed at generating traffic to Playboy TV's website and to pay the £10 registration fee.
He said: "We are doing something different here with this market. While those like [Richard] Desmond are using their own media and others are using the niche, top shelf magazines, we are looking at the more mainstream media."
Climax3, which has three channels, is Playboy TV's first exclusively pay-per-view TV product.
Media planning and buying has been handled by Equinox.
Climax3 recently offered £100,000 to the first couple to have sex on 'Big Brother' for a re-enactment on the channel.
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