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Pizza Hut Delivery has released a humorous integrated campaign in a bid to tempt customers into trying its January deals.

Ogilvy & Mather London created the campaign, in which people dismiss their own extraordinary circumstances – for instance, being struck by lightning or being magnetic – when faced with Pizza Hut’s "the big deal" offer. This TV ad follows O&M’s "classic crust" ad, which aired in April 2015. The campaign also includes radio ads.