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Pizza Hut has launched a TV ad to promote its partnership with alternative meat brand Beyond Meat.

The 30-second spot, directed by Dave Scanlon and produced by Steven Riley through Passion Pictures, features a CGI lion showing his approval of the Beyond Meat pizzas.

The campaign by Iris Worldwide taps into the growing demand for meat-free and plant-based alternatives to classic meat products, showing that these are as tasty as the original versions.