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Iris's debut work for Pizza Hut Delivery features the launch of "Now that's delivering", a new brand platform that aims to position the brand as the industry benchmark in food delivery.

A hero film, launched on Boxing Day, promotes the Hut Rewards loyalty scheme, its favourites from £5 value proposition, and the 30-Minute Speed Guarantee. It even takes an implicit swipe at rival Domino's Pizza as the Pizza Hut brand spokesman refers to "those other guys" while knocking over a blue chain of dominoes.

The campaign will also feature 20-second spots focussing on each of the brand's five key messages.