However, the ISP's timing could be a little off, as the tabloid media reports claims by Hasselhoff that Princess Diana and Elton John were each attracted to him, as he tours the UK to promote his autobiography 'Making Waves'.
Pipex claimed that fan pressure had led to plans to release the single, 'Jump in My Car', and said it hopes to push it to the number one spot.
Mike Read, chief executive of Pipex, said: "David needed no encouragement when we approached him about the release of 'Jump in My Car'. He is delighted that fans liked the Pipex ad and said he'd love to release 'Jump in My Car' in the UK.
The song is a cover of a classic Australian rock track recorded by the Ted Mulry Gang in 1975. Hasselhoff released the single there in January to coincide with a tour of the country. In the video for the song, the car in question is KITT -- Hasselhoff's co-star in the 1980s television series 'Knight Rider'. Hasselhoff also sends up his 'Baywatch' role as Mitch Buchannon in the video.
Hasselhoff, who has had a successful music career in Germany, also sends up his reputation in the "Powered by Pipex" campaign, created by Karmarama, appearing as a beefcake actor with an enormous ego and megalomaniacal tendencies.
In reality, he has just divorced his wife and has been in treatment for an ongoing problem with alcohol.
The single is set to be released by Skintight Records, a newly funded venture, in October.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)