"David Hasselhoff has been an internet phenomenon for years so it's about time someone harnessed his commercial potential and got him back on our screens. The detail is spot-on, from the 'Hoffee Machine' in the background to the black leather outfits. It's also good to see the 'Hoff' in the limelight for a positive reason." The ad was written and art directed by Sarah McGregor and Georgina Hoffman, and directed by James Hosking at Partizan.
Diary: Pick of the week - Karmarama/Pipex
Darren Davidson chuckles at Karmarama's ad for Pipex:
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