The launch of the new Entertainment Zone sees the addition of the cinema group Picturehouse Cinemas to its portfolio of brands, which include CD Wow! and , and will let Pigsback's members view movie trailers, music videos, quizzes and celebrity news.
A new Dating Zone has also launched through a partnership with . Pigsback members will be able to post personal profiles online, nominate themselves as date of the week, enter competitions and view exclusive content. The new service will be promoted on the site and through "sizzler" emails.
The Irish consumer site, which claims the sixth highest traffic and 30% of all online ad spend in the country, made its UK debut this June with a £6m launch budget and partnerships with eBay, CD Wow!, Figleaves and Virgin Wines.
The site operates via a "piggy-back" reward points system alongside general and targeted offers.
Andrew Woodyatt, marketing director of the Picturehouse group, said: "By partnering with Pigsback, the 'print and present' offers are a great way to reach active regular cinema goers with time-specific offers that will enable us to fill seats in off-peak periods.
"We will also be using the offers to drive awareness of the bars and cafes we have at our cinemas with retail specific promotions."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
