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The high-street shoe retailer hosted its Schuh House Party event for media agencies, PR representatives and fashion bloggers to launch its new autumn/winter 2014 collection.
The blank canvas space comprised of six different household rooms to showcase the varying Schuh collections, including a boudoir area for party heels and a FaceCube photo area where guests could have their photo taken.
The lounge area featured ladies’ casual shoes and a balloon wall photobooth, while the games room showcased a range of men’s shoes on changing room benches and gave guests the opportunity to play games of beer pong.
The garden zone focused on wintry boots nestled amongst plants and greenery, and the bathroom featured a copper bath bar. Guests could also tuck into caterer Anna Mae's macaroni and cheese throughout the night, and had the opportunity to watch the England versus Italy World Cup tournament match on TV screens.
Suppliers to the event included Creative Staging, Stick It On, Bubblegum Balloons, Liquid Chefs, Face Cube and Plink.
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