In pictures: Volvo creates Scandinavian pop-ups for new model launch

Volvo teamed up with agency TRO to unveil two Scandinavian-themed pop-up shops in Glasgow and Reading yesterday (5 April).

of

The outlets, which are designed to offer Brits chance to preview the brand’s new S90 and V90 automotive models before they are released later in the year, will remain in place until 17 April.

Each pop-up is complete with a Scandinavian café showcasing the tradition of Swedish Fika, offering visitors the chance refuel as they peruse Volvo’s latest offering. 

The XC90, which was released last year, will also comprise the temporary spaces. 

The Reading pop-up is situated within The Oracle shopping centre, meanwhile the Glasgow outlet can be found at the city's Silverburn centre. Both are open seven days. 

TRO managed the design, production and delivery of the project. 

Volvo also opted for , where it visited the likes of Camp Bestival and Wilderness Festival. 

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now