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Taking place from 8-15 August in the Isle of Wight town, the event was supported by a host of other brands including beauty product company Liz Earle, sparkling wine brand Nyetimber, Chilgrove Gin and Mount Gay Rum.

Located in Yacht Haven, Volvo’s activities included an RS Sailing simulator, which could teach attendees the basics of sailing from the comfort of the shore. There was also a Royal Yachting Association Volvo Sail for Gold game, a treasure hunt, remote controlled boats, and the Ocean Race podium, with daily prizes up for grabs.

, offering free sailing, kayaking and paddle boarding, which allowed visitors to "experience the Volvo brand in a different way".

Tuition was provided by Volvo-sponsored members of the British Sailing Team, including Bronze Paralympics medallists Niki Birrell and Alexandra Rickham. 

Gail Willows, Volvo Car UK account director at agency Into the Blue, said: "We have supported sailing from the grassroots through to the elite in the Olympics and Volvo Ocean race for over 10 years, so sailors have a very strong affinity with the brand.

"At events we feel it is important to keep things new and innovative - experiential activity provides this opportunity.  This year we ensured there was something for every age and interest from the Volvo treasure hunt, Volvo Sailing Academy through to the spot the XC90 Twitter campaign. Despite the British weather (lots of rain) people have loved the interaction with Volvo as a brand." 

Nyetimber parked up The Nyetimber - a reimagined 1968 Routemaster bus, complete with a sit in bar for visitors to indulge in some bubbles, while Liz Earle offered free hand and arm massages, manicures and skincare consultations to visitors from its pop-up beach hut-style salon.