of
The tour kicked off at , and it travelled to Kent Bluewater last weekend (22-23 August).
The activation sees participants compete against each other to pack their own suitcase to 23kg within one minute.
At the end of each two-day experience, the individual who packed their suitcase to as close to the aforementioned weight received a Caribbean holiday.
Holidays to a total of five Caribbean destinations are up for grabs – Aruba, Barbados, Grenada, Antigua and Tobago, representing one trip for each tour location.
The competition area is also complete with a photo booth and Caribbean-themed props, so that people can get in the holiday spirit.
Virgin Holidays selected for the tour, which is also set to visit Sheffield Meadowhall this weekend (29-30 August), Manchester Trafford Centre on 5-6 September and finally Birmingham Bullring from 12 to 13 September.
The Virgin brand also activated over the weekend with its .
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .