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SSG creates HTC campaign
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SSG creates HTC campaign
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SSG creates HTC campaign
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SSG creates HTC campaign
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SSG creates HTC campaign
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SSG creates HTC campaign
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SSG creates HTC campaign
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The idea behind the campaign, which is fronted by Robert Downey Junior, is that characters are based around the acronym HTC and challenge people’s perceptions of what the brand stands for.
Some of the characters include a hipster troll carwash, hot tempered cheerleaders and hysterical Texas cowboys. A harpoon through cheese competition involving a cheese dartboard, also gave visitors the opportunity to win a helicopter to Cannes.
The first event took place at London's Excel from 16 to 20 September at the Carphone Warehouse trade conference, while the next will be hostes at the Phones 4U annual conference at Celtic Manor in Newport, Wales, which begins today (23 September), and is expected to attract 800 attendees.
Oksana Koval, director of SSG Create, said the campaign engaged 90% of delegates at last week’s event.
She added: "This is a new chapter for HTC, and SSG is thrilled to be bringing this exciting new campaign to life in what we feel is a fun and engaging way."
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