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Warner Bros dispatched the army across various locations in the capital, including London Underground stations and Westfield shopping centres in White City and Stratford.
Luisa Controzzi, senior marketing manager at Warner Bros Home Entertainment Group UK, told Event: "To celebrate the release of 300: Rise of An Empire, we unleashed our Spartan army warriors on central London, travelling by tube to HMV stores in Bond Street, Westfield Shepherd's Bush and Westfield Stratford, where they greeted fans and took Spartan selfies. They also visited key London locations and various media houses which resulted in some fantastic social media buzz and coverage on key national sites including the Daily Star, Daily Express and the Evening Standard.
"By focusing on the stunning visuals, heritage and fans of the franchise, we’ve delivered a campaign that’s excited and mobilised customers and consumers alike. Alongside the fan activity, we’ve also been driving HD ownership through a strong retail set-up and above-the-line promotional support in partnership with Richer Sounds."
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