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As part of their experiential activity at the event, the Just Eat photobooth automatically printed images of participants, as well as being shared by users on Twitter.
Visitors to the Just Eat stand were also encouraged to take part in a chopstick challenge where partcipants were asked to eat various foods, such as whipped cream and jelly, with chopsticks. Those who took part were entered into a raffle to win a range of prizes.
Just Eat brand ambassadors were on hand throughout the event to talk to Summer in the City attendees, and those who visited received a £5 voucher to use on the brand’s online takeaway ordering platform.
The brand’s in-house events team coordinated the activation, including the stand build and design and booth management.
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