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Innocent will release 1,500 free tickets tomorrow (11 March) for its first Innocent Un-plugged festival, which will take place at a secret woodland location in Kent, rumoured to be near Sevenoaks. The exact location will be revealed to ticket holders one week prior to the event.
The festival, which will be organised in-house, will feature a wood-fired outdoor hot tub and sauna, yoga classes and foraging walks, plus DJs, live bands, cabaret acts and inspirational speakers in an 'Innocent Inspires' yurt.
The extensive line-up includes Norman Jay, The Correspondents, Grace Dent, Camila Batmanghelidjh and Mr Motivator.
Wifi and 3G will not be available, so festival-goers will be encouraged to leave mobile phones, laptops and tablets at home. All power used at the event will be generated by the sun and by the guests themselves.
Innocent will provide afternoon teas and picnic hampers and finish the event with a locally-sourced forest banquet on the the final evening.
The aim of the festival is to engage a younger generation that may not be aware of the brand's small beginnings, says Jamie Sterry, brand activation manager at Innocent Drinks. He told Event: "Innocent has a heritage of doing rather than saying. Doing good is part of our heritage and people remember what we do rather than what we say.
"As we grow a broader portfolio of products, we wanted to do an event that keeps us little and differentiates us from other major FMCG brands."
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