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Sunny weather on Sunday saw Hungryhouse provide white branded sunglasses to visitors. However, anticipating less-than-ideal weather conditions on bank holiday Monday, the brand distributed approximately 1,000 ponchos and umbrellas throughout the day.
Guests played with inflatable balls while dancing to the sound system’s R&B, hip-hop and funky house tracks.
Positioned between Talbot Road and Sutherland Place, the stage was branded as a giant boombox by Hungry House with the tagline ‘Eight years fuelling London’s munchies’, and advertised the different varieties of food available to order online.
Alice Mrongovius, marketing director at Hungryhouse, told Event: "As a food-focused business with west London roots and a strong customer base in the capital, our positioning at the carnival felt just right. Our stage was surrounded by stalls selling delicious Caribbean food and to see the crowd happily dancing in red Hungryhouse ponchos was a great sight, despite the rain.
"The carnival is a unique event and being part of the festivities allows us to give our target audience a different experience of the brand. It’s definitely something we will consider again in the future."
Notting Hill carnival attracted more than one million people this year. There were 43 official sound system points, with sponsors including Rinse FM and the Red Bull Music Academy. The latter's RBMA Sound System was headlined by Basement Jaxx, recorded live and streamed on the Red Bull Music Academy Radio station.
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