Mark Stringer, founder, Pretty Green, highlighted the technical brilliance of Nike Strike Night, which was delivered by agency XYZ and which won the coveted Grand Prix at the Event Awards ceremony, which took place last night.
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Samung's virtual reality activation, the Samsung Hypercube, created by Iris Worldwide, was singled out by Sarah-Jane Benham, managing director, Kru Live & Kru Talent International. The campaign was highly commended in the Activation at a Festival or Public Event category.
Sam Moqbel, managing director, Mars Events, praised The Economist's Discomfort Future campaign, devised by Sense London, for taking consumers out of their comfort zone. It picked up the gong for Oustanding Creative Idea.
Ben Hack, managing partner at Sunshine X, was impressed by the Venue Team of the Year Award, which was won by Troxy, while Steve Slayer, commerical director at the O2, AEG Europe, said the Dolce by Ferrero Rocher activation stood out, offering a new take on the pop-up concept. The campaign was delivered by TracyLocke UK and won the award for Brand Experience – B2C.