New West End Company reappointed creative event production company Wilde Ones to run entertainment and retail activites on the traffic-free streets.
Six sites across the area held a range of attractions including a fun fair, a horse drawn Victorian bus ride and a ‘Carol-A-Thon’ in Oxford Circus. Gospel choirs and steel bands performed outside Selfridges and House of Fraser and the event was rounded off by a fireworks display on Sunday evening.
Wilde Ones worked with stakeholders Westminster Council, Met Police and Transport for London as well as over 80 retailers to organise the event.
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