Picture gallery: Projection Advertising creates 3D mapping show in Norwich for Olympic torch

The city of Norwich marked the arrival of the Olympic torch on Wednesday (4 July) with a 3D video mapping show on its castle created by Projection Advertising.

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The six-minute show was commissioned by Norfolk Council, Norwich Council and the Arts Council to create the show on Norwich Castle as the climax of the Olympic torch relay passing through the city.

The show was inspired by Norfolk’s culture and heritage, including its status as England’s first UNESCO City of Literature, home of Norwich Football Club, and birthplace of the tonic sol-fa technique for teaching sight singing.

It was shown six times on Wednesday night, starting at 10.30pm, while repeat projections will be shown tonight (Friday 6 July).

The projection used four 15,000 lumen projectors and took Projection Advertising's team of designers and 3D compositors more than a month to produce.

Kelly Eagle of Projection Advertising said: "This is one of the longest projection mapping shows we’ve ever made. Norfolk’s rich culture has given us plenty of inspiration for a really spectacular show."

The Olympic torch relay route is bringing the Olympic flame to within ten miles of more than 95% of the population on its way to the Olympic Stadium for the opening ceremony on 27 July.

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