A video of an event created by Projection Advertising for healthcare company Sensodyne has clocked up thousands of views on YouTube since footage of it was released last week.
Based on Sensodyne’s ‘Repair and Protect’ slogan the activity took place at a Science Museum Late event in April.
Projection Advertising installed a giant interactive wall, which used three 18,000 lumen light projectors and 3D animation.
Hitting an accelerometer-loaded punch-bag projected different levels of destruction on the huge digital wall, giving the effect of demolishing a building.
To leave a comment and let us know your thoughts.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now