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More than 70 delegates from companies ranging from British Airways and Cancer Research to Nissan and the BBC had a number of meetings with venues and suppliers such as the Roundhouse, Event Concept and Lord's.
The delegates also enjoyed a range of educational seminars including talking about their increasing use of events in the planning of media for global brands, and both talking about their activation of their Games sponsorship through events.
Next up is the Guide Live Out of London, which is taking place at the Silverstone Wing from 16-17 October, and it will feature a number of automotive brands talking about their event marketing strategies.
On the second afternoon of the event delegates and suppliers get to have a track day on the famous Silverstone track.
Buyers for brands and agencies can apply for a free , while suppliers and venues wishing to meet high profile movers and shakers in the industry should contact melody.david@haymarket.com.
For an in-depth look at brand and international houses during the Olympics in a special legacy supplement, don't miss the next issue of Event magazine by