Lily Donagh, marketing manager London 2012 at Cadbury and Andy Bass, vice president creative director for George P Johnson, will be speaking at The Guide Live about the their event work during the Olympics.
Both brands created successful event activation around the Games and they will reveal what event marketing strategies they employed, what it meant for both brands and what were the biggest challenges. They will also discuss how each brand perceives events now that the Games are over, and whether they will now be investing more of their marketing budgets in events.
The Guide Live's educational sessions will also feature media and PR agencies discussing the growing role of events as part of their businesses.
These sessions are - all in-house brand event organisers and event agency organisers - to attend, but there are only limited places left.
Delegates - who include American Express and Media 10 - also get to have a minimum of ten scheduled meetings with leading industry suppliers.
Information on becoming a supplier at The Guide Live can be obtained from Melody David.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by