Gemma Charles is deliciously disturbed by the new Rustlers ad, which recounts a luckless protagonist's lifetime of pain.
Disruptive, intriguing and beautifully shot, if only history lessons at school were this engaging.
It was created by Charlene Chandrasekaran, Dan Morris, Teddy Souter and Frazer Price, and directed by Steve Rogers through Somesuch.
Brand: Rustlers
Title: 80 years of torment
Agency: Droga5 London
Client: Adrian Lawlor, marketing director, Kepak Convenience Foods
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