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The good old days weren't all that. Up until a few years ago you couldn't even get hold of a Rustlers microwaveable burger.

Entering the army, being on the breadline, living through protests in the 1960s, the strikes in the 1980s and the aerobics classes of the 1990s were painful times. But today people can sit back and finally smile because they can buy a burger that’s ready to eat in 90 seconds.

The spot was created by Charlene Chandrasekaran, Dan Morris, Teddy Souter and Frazer Price, and directed by Steve Rogers through Somesuch.