Brittaney Kiefer is excited by Boots' choice of Chimamanda Ngozi Adichie to front its new campaign for No7.
It’s a step in the right direction towards making beauty advertising more diverse, and I like the message that feminism and femininity aren’t mutually exclusive. The focus is on empowerment.
The ad was directed by Jeff Labbe through Academy.
Brand: Boots No7
Title: Ready to speak up
Agency: Mother London
Client: Kristof Neirynck, vice-president, skincare, global brands, Walgreens Boots Alliance
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
