The Heart of London Business Alliance has organised the Piccadilly Big Jubilee Lunch which will see Piccadilly’s shops, hotels and cultural institutions run market stalls and entertainment. Some, including Bafta, will be open to the public.
At the day’s heart will be a huge lunch table for 500 people, all of whom can bring a picnics to join in with Big Jubilee Lunches taking place simultaneously around the UK. Places can be booked online by donating £1 per seat to The Queen Elizabeth Diamond Jubilee Trust.
All tickets released so far have been sold, but a second batch of several hundred more will soon go on sale.
The Ritz Restaurant's resident band will play at Live at The Ritz and Fortnum and Mason will offer picnics, a champagne and tea bar and Highgrove beef burgers. Bafta will open its doors for a showreel of British cinema and a chance to walk the red carpet.
Rocco Forte's Brown's Hotel is hosting a Best of British tent games from hoopla to coconut shies and food including scotch quails eggs, British asparagus with herb mayonnaise, jubilee chicken, Eccles cakes and strawberries and cream.
The road will be decked out in bunting and there will also be brass bands, traditional fairground rides and a big screen showing live footage from other events across the capital.
Sarah Porter, chief executive of the Heart of London Business Alliance, said: "This is the first time that Piccadilly has ever been closed for a street party. A Diamond Jubilee is a once in a lifetime event, and we think this celebration will do it justice. We are looking forward to showcasing to the rest of London, the UK and the world what makes this part of the capital so unique, not just for special occasions like this but all year round."
The street party takes place from 11.30am until 6.00pm.
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