Phorm's business model, which involves partnering with broadband providers to gain access to consumer data before offering advertisers targeting opportunities, has come under close scrutiny from privacy campaigners.
The ad-targeting firm is now seeking an agency, initially working on a project basis, to promote its consumer-facing initiative Webwise - a website that Phorm claims puts users in control of the ads they see.
Hugo Drayton, UK chief executive of Phorm, said Webwise and the Open Internet Exchange (OIX), Phorm's agency-facing trading platform, were becoming increasingly important to the business.
"We've talked to a few hand- selected people," said Drayton. "We're not in a pitch situation, but we are sounding out a few agencies. We're thinking about how OIX and Webwise will develop after going live and about what marketing and promotion we can do."
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