LONDON - Philips is backing its Arctic shaver range with a direct marketing drive. The work, created by WDMP, continues the 'unchartered territory' theme featured in the TV ads created by DDB London.
The mailing - a first for the Philips shaver division - will target 35,000 premium-shaver users. They will be invited to visit a dedicated microsite, where they can enter a prize draw to win a 4x4 off-road experience.
Earlier this year, Philips Shavers became the official sponsor of BBC World ser-ies Formula for Success, which follows the business challenges faced by the AT&T Williams Formula One team.
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